ELK – Australian Conscious Fashion

ELK is an independent Australian fashion label founded in Melbourne in 2004 by Marnie Goding and Adam Koniaras. Known for its distinctive approach to contemporary Australian fashion, ELK creates thoughtfully designed clothing, accessories and leather goods with a strong focus on quality, creativity and enduring style.

At the heart of ELK is a philosophy of conscious fashion. The brand is committed to creating products with enduring value through considered design, responsible production and an appreciation for craftsmanship. Its collections combine an artful aesthetic with wearable, contemporary silhouettes, distinctive colour, print and form.

ELK has developed a unique identity within the Australian fashion landscape, recognised for its highly considered design and refined collections. From sculptural accessories and handcrafted leather pieces to contemporary ready-to-wear clothing, ELK brings an intelligent and artistic perspective to modern dressing.

Sustainability and ethical responsibility are central to ELK’s approach. The brand continually seeks better alternatives across materials, fibres, manufacturing, distribution, waste reduction and circular solutions, with a focus on natural and lower-impact materials wherever possible. ELK was the inaugural winner of the Australian Fashion Laureate for Sustainable Innovation in 2019 and achieved B Corp Certification in 2024, recognising its commitment to responsible business practices and positive impact.

With a vision built around respect for people and planet, ELK continues to evolve as a leader in responsible Australian fashion. Its commitment to transparency, thoughtful design and independent creativity makes ELK a distinctive choice for women looking for contemporary clothing with style, substance and a more conscious approach.

Shop ELK at Zebrano for contemporary Australian fashion, distinctive accessories and thoughtfully designed pieces from one of Australia’s leading independent fashion labels.