Optional—leave this off to buy without contact sharing by this feature. Meta receives the coded information in the United States. Hashes are not anonymous. This permits broader advertising optimisation and personalisation, not attribution-only measurement. It does not subscribe you to email/SMS marketing or waive Australian APP 8 protections. Read the notice below before choosing.
Off—optional Meta advertising improvement is not enabled.
Optional Meta purchase matching and advertising improvement
If you choose optional Meta purchase matching and advertising improvement, Zebrano will use the email address and phone number you provided for your order to help match an eligible purchase to a Meta account, measure our Facebook and Instagram advertising, and improve and personalise ad delivery. This choice is optional. You can browse, buy and receive order communications without enabling it. It does not subscribe you to marketing emails or text messages.
Before sending these contact details, our server normalises them and converts them into SHA-256 hash values. We send the hashes, not the original email address or phone number, through Meta’s Conversions API. Hashing is a security measure; it does not make the information anonymous because Meta can match the hashes against information it holds.
The hashes accompany the eligible purchase event, including its event identifier, purchase time, currency and merchandise value after discounts, excluding GST and delivery. Where available and permitted, the event also includes existing Meta browser or advertising-click identifiers, browser information and verified product identifiers. This optional feature does not send your name, postal address, date of birth, gender, payment-card details or bank/payment reference. We do not invent advertising-click identifiers when they are absent.
This optional feature allows the matched purchase event to be used for advertising-delivery optimisation, not attribution only. Under Meta’s Business Tools Terms, Meta may combine event information with other information to support advertising objectives, determine ad relevance, personalise content and advertising, and provide, improve and secure its products. We do not use this control to upload customer-list audiences, launch new remarketing campaigns or send commercial messages. Those are separate business actions. Your Facebook or Instagram advertising and privacy settings also apply. This notice does not replace notices for other website tools or ordinary order processing.
The recipient is Meta Platforms, Inc. in the United States. Meta may process information in other countries under its policies and business terms. Zebrano relies on the applicable New Zealand recipient-coverage and Australian overseas-disclosure safeguards, including Meta’s business/security terms and the controls described here. This control does not ask you to waive Australian APP 8 protections. Please read Meta’s linked Privacy Policy and Business Tools Terms for its processing and your Meta choices.
You can make or change this choice through the Meta advertising-improvement controls in this website’s footer, including on checkout pages. The control starts off unless you explicitly enable this new purpose. A previous attribution-only choice does not enable it. A decision on one Zebrano website does not enable it on the other website. If the working controls are unavailable, this optional feature is not active.
Turning this choice off stops future contact sharing by this feature, including for a purchase that has not yet been transmitted. It cannot recall information already sent or in transmission. Turning off broader Meta measurement permission, sending a supported Global Privacy Control signal, or being outside a verified New Zealand or Australian location also prevents sharing. Unknown locations are not treated as permission. Rollback does not silently revive an old contact-sharing grant.
We remember this browser’s choice and keep its minimal permission record for up to 180 days. Clearing cookies, changing browsers or using another device may mean you need to make the choice again. We do not create a separate persistent copy of the contact details or their hashes in this feature’s tracking records, AI prompts, diagnostic logs or exports. Existing order records are retained separately under our normal order and legal-retention practices.
Only future purchases with the required permission at checkout and at dispatch are eligible. Where payment confirmation arrives after checkout, the feature may send the purchase after payment is confirmed, while the original permission and protected measurement context remain valid. We do not backfill earlier orders or replay previously transmitted purchases when you enable the choice. Existing protected browser-to-order measurement context is kept for no more than 48 hours; a minimal purchase identity and delivery record without contact details may be retained for up to 180 days to prevent duplicates and support reconciliation. Meta’s own retention rules apply after receipt.
For purchases on our Australian website, this feature reports values in Australian dollars (AUD). We keep them separate from New Zealand-dollar sales and advertising spend unless an explicit currency conversion is applied.
You can request access to or correction of your personal information, or make a privacy complaint, using the Zebrano privacy contact details in this policy. Our existing complaints procedure applies. Where applicable, you can also contact the Office of the Australian Information Commissioner.
Meta Privacy Policy
Meta Business Tools Terms
Meta advertising choices
