If you choose optional Meta purchase matching, Zebrano will use the email address and phone number you provided for your order to help match an eligible purchase to a Meta account and measure whether our Facebook or Instagram advertising contributed to that purchase. This choice is optional. You can browse, buy and receive order communications without enabling it. It does not subscribe you to marketing emails or text messages.

Before sending these contact details, our server normalises them and converts them into SHA-256 hash values. We send the hashes, not the original email address or phone number, through Meta’s Conversions API. Hashing is a security measure; it does not make the information anonymous because Meta can match the hashes against information it holds.

The hashes accompany the eligible purchase event, including its event identifier, purchase time, currency and merchandise value after discounts, excluding GST and delivery. Where available and permitted, the event also includes existing Meta browser or advertising-click identifiers, browser information and verified product identifiers. This optional feature does not send your name, postal address, date of birth, gender, payment-card details or bank/payment reference. We do not invent advertising-click identifiers when they are absent.

This optional feature uses an attribution-only instruction for the enriched purchase event, rather than enabling ad-delivery optimisation with that event. We do not use this choice to activate remarketing, upload customer lists or enable personalised advertising. Meta’s separate processing of other information, and your Facebook or Instagram privacy and advertising preferences, are governed by Meta’s policies and settings. This notice does not describe or replace the notices for other website analytics, advertising tools, payment services or ordinary order processing.

The recipient is Meta Platforms, Inc. in the United States. Meta may process information in other countries as described in its privacy policy and business terms. Our use of this feature is subject to the applicable requirements for overseas disclosure. Please read Meta’s Privacy Policy and Business Tools Terms, linked below, for information about its processing and your Meta choices.

You can make or change this choice through the Meta purchase-matching controls in this website’s footer, including on checkout pages. If those controls are not available, this optional email/phone sharing is not active. The control starts off unless you explicitly enable it. A decision on one Zebrano website does not enable the feature on the other website.

Turning this choice off stops future contact sharing by this feature, including for an eligible purchase that has not yet been transmitted. It cannot recall information already sent or already in transmission. Turning off the website’s broader Meta measurement permission, sending a supported Global Privacy Control signal, or being in a country other than a verified New Zealand or Australian location also prevents sharing by this feature. An unknown location is not treated as permission.

We remember this browser’s choice and keep its minimal permission record for up to 180 days. Clearing cookies, changing browsers or using another device may mean you need to make the choice again. We do not create a separate persistent copy of the contact details or their hashes in this feature’s tracking records, AI prompts, diagnostic logs or exports. Existing order records are retained separately under our normal order and legal-retention practices.

Only future purchases with the required permission at checkout and at dispatch are eligible. Where payment confirmation arrives after checkout, the feature may send the purchase after payment is confirmed, while the original permission and protected measurement context remain valid. We do not backfill earlier orders or replay previously transmitted purchases when you enable the choice. Existing protected browser-to-order measurement context is kept for no more than 48 hours; a minimal purchase identity and delivery record without contact details may be retained for up to 180 days to prevent duplicates and support reconciliation. Meta’s own retention rules apply after receipt.

For purchases on our Australian website, this feature reports values in Australian dollars (AUD). We keep them separate from New Zealand-dollar sales and advertising spend unless an explicit currency conversion is applied.

You can request access to or correction of your personal information, or make a privacy complaint, using the Zebrano privacy contact details in this policy. Our existing complaints procedure applies. Where applicable, you can also contact the Office of the Australian Information Commissioner.

Meta Privacy Policy

Meta Business Tools Terms

Meta advertising choices